Whether the comments department of your YouTube video is a lovefest or Snark City, the fact is, it'southward a place where conversations virtually your brand are going to exist happening — adept, bad or ugly.

YouTube comments are an opportunity for the site's one.7 billion unique monthly visitors to share what they dearest, detest or simply must troll. Information technology's like the internet'southward own personal Thunderdome, just while it tin be a identify for negativity, YouTube comments tin can also be a powerful opportunity for positive community building and engagement.

And then! If YouTube is office of your social media strategy and you desire to brand the most of your presence there, managing your comments finer (with moderation, replies and analysis) is disquisitional.

Non only does it prove your fans and followers that you lot intendance about what they have to say, engaging with comments has the added do good of boosting you in the YouTube algorithm. Videos with lots of likes, replies and moderation tend to show upward higher in search results.

Want to become the chief of moderation? Read on for everything yous need to know about comments on YouTube, and get that conversation going.

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Moderating comments that appear on your video is of import (and we'll get to the details of that in a minute) but equally a brand, you'll desire to pipe up with your own commentary, likewise.

Why? YouTube comments are an opportunity to show off your dazzling wit… or composure if yous're one of those serious brands who prefers making tear-jerking ads over extreme cycle trick videos. And comments from a make account specifically are a chance to infuse your brand with a sense of authenticity and humanity.

Afterwards all, each annotate you go out is another reference and exposure to your brand (and a chance to brand a great impression on the YouTube algorithm). Go chatty! Start a chat (on your own video or in another user'southward comment section) or chinkle in with your (on-brand) 2 cents elsewhere.

To make a comment:

  1. Underneath the video itself, find the comment department.
  2. Type your message in the Add a annotate field. (If you're writing on your phone, you can tap the comment section to aggrandize information technology.)
  3. Click Comment to postal service.

example of YouTube comments

Go along in heed that a) y'all can simply comment on public videos (or unlisted ones). And b) once y'all post your annotate, it will exist public, too, and associated with your YouTube account. So if you're representing your brand, make certain your message is the right tone, like this 1 from a meditation studio on a chillhop playlist.

Highlighted comment Healing Vibrations YouTube channel

Because knowing how to make a comment is simply one office of the equation; how to make a proficient comment is another. A successful YouTube comment from a brand should offering some value, and get beyond trying to make a sale.

Try sharing an interesting observation, cracking a joke, revealing helpful information or showing compassion or care for a fan. And if you tin can't turn on the amuse (we all accept off-days, it'south OK!), a apprehensive thumbs upward or heart can nonetheless go a long style to show that you're listening.

A highlighted comment in YouTube is an automated feature, one intended to flag the content creator's attention.

If you receive a notification about a respond to one of your comments, or a notification about a new annotate on one of your videos, you'll click through to the comments department and notice that specific comment highlighted for easy reference.

In other words: YouTube highlights noteworthy comments for y'all to help make sure new letters or important responses don't get lost in the crowd. The highlight will disappear once you've seen the annotate or engaged with information technology.

Video makers tin can also manually highlight comments, to flag them for ease of replying after. Just click on the timestamp (located next to the commenter'due south username) of a annotate to practise so. Ta-da!

This comment from an Animal Crossing fan, for case, was made a month agone, just clicking on the timestamp highlighted it correct at the top of the comments section, making information technology easier to review and respond to.

Highlighted comment from Animal Crossing fan

If you're peckish a trip down YouTube memory lane (oh, you were then young!), looking dorsum on comments you've left on YouTube is piece of cake.

  1. Get to Comment History.
  2. Click or tap the content to become to the original place yous posted your annotate.

Google My Activity your YouTube comments

Note that if you lot've commented on a deleted video, or your annotate has been removed for violating YouTube'south code of conduct, you won't run into information technology logged here. Your trolling is lost in the sand of time. Sad!

Not to brag, but annotate moderation is what Hootsuite's YouTube integration actually excels at.

Hootsuite helps social marketers efficiently manage their YouTube community by making it elementary to appoint with comments.

Via the Hootsuite dashboard, you can:

  • Delete comments on your own videos.
  • Block specific users from commenting on videos on your channel.
  • Delete your own comments from whatever video at any fourth dimension.
  • Publish your own comments on your chastened videos without going through the moderation process.
  • Reply to comments on your videos.
  • Approve comments on your videos.

Hootsuite Streams

Hither'southward how:

  1. Get to Streams, and then go to a YouTube Moderate or Likely Spam stream.
  2. Select Approve, Delete, or Respond below the comment.

Try it for free

How to answer to comments

If someone has asked you a question or left a passionate annotation, don't get out 'em hanging. Respond to comments and keep the conversation (and engagement) flowing.

On YouTube, head to your YouTube Studio page and choose Comments from the left-hand bill of fare. If you've set comments to auto-publish with no moderation, you tin review them via the Published tab.

YouTube Studio channel comments and mentions

If comments demand approval, they'll be lingering in the Held for Review tab. (Brand sure y'all approve or delete them within 60 days or they'll be deleted automatically!)

The filter bar at the top of either tab allows y'all to filter by specific text, by comments with questions, by unanswered comments, and more — an extremely helpful tool if you're dealing with a chatty audience.

channel comments and mentions filter bar

In YouTube Studio, yous can answer with the smart answer feature (in which YouTube motorcar-generates responses), or hitting Reply to blazon a unique message in response. While you're here, y'all can also requite comments a thumbs up, thumbs down or a center icon. Here, you can also pin a annotate to the top of your video's spotter page.

How to reply to YouTube comments in Hootsuite

If you lot'd rather use Hootsuite Streams for your YouTube annotate moderation (we love to run into it), you lot take a couple of options for replying:

  1. Enter a reply in the text box beneath the comment, and so press Enter.
  2. Alternatively, you may select More Actions side by side to the annotate, select Answer, enter your respond, and then press Enter.

More Actions option next to YouTube comment

How to search for a YouTube comment

  1. In YouTube Studio, tap Comments on the left-hand of the page.
  2. Select Search from the bill of fare on the Published tab and type the text y'all're hunting for.

Using Hootsuite? Information technology'south like shooting fish in a barrel to just add together a search stream to your dashboard. This can help you pull upward comments you want to either revisit or respond to in moments.

Hootsuite edit YouTube search stream

You can search for content using keywords and sort the information by appointment uploaded, relevance, view count and rating. If you desire to revisit a most liked YouTube comment on ane of your videos, this is the characteristic to use. Get your hunt on!

Effort Hootsuite for Gratis

How to delete comments

Want to become rid of a comment that you've written (sometimes emotions run high when you're watching weiner domestic dog races, we get information technology!), or an unsavory comment someone has left on your video?

  1. Hover over the top right of the annotate.
  2. Select Delete (the trash tin can icon) to remove the comment.

delete YouTube comment

That being said: your audience will detect when comments are deleted, and some brands tin get a bad reputation for shutting downwards audition complaints or dialogue. Censorship is rarely a proficient look, so apply this ability with discretion. With great power comes great responsibleness.

How to report comments

If a comment is in violation of YouTube'southward community guidelines — retrieve threats, spam or harassment, phishing, or inappropriate comments — y'all tin report it to the caput honchos for removal and disciplinary action (a.k.a… JUSTICE!)

Log into your YouTube Studio account and click the iii dots right next to the like, dislike and heart options. From at that place, you'll have the option to click the red flag and study a comment.

click red flag to report comment

If you do so, make certain that the post is in clear violation of YouTube's guidelines, otherwise, the platform is unlikely to take activeness.

How to turn on comments on YouTube

  1. Head to YouTube Studio and click on the gear icon (Settings) on the left-mitt side.
  2. Select Customs.
  3. Pick your preferred comment pick.

Settings hold all comments for review

The default setting is for potentially inappropriate comments to be held for review earlier publication, simply you tin can switch settings to permit all comments, concord all comments for review, or disable comments birthday.

If you cull the "hold all comments for review" setting on your aqueduct, yous'll be able to approve YouTube comments correct from Hootsuite.

Or, if you lot choose to leave the automated filter on, you can customize the filter to your liking by adding moderators, approving or hiding specific users or setting it to block certain words.

How to turn off comments on YouTube

Meet to a higher place! In YouTube Studio's Community settings, change the comments setting to "disable comments" to prevent the public from posting comments at all.

If you lot've got a typo to prepare or a clarification to make, it'south simple to edit a comment yous've left.

  1. Hover over the top correct of the comment.
  2. Select Edit (the pencil icon) to make changes to your annotate.
  3. Revise history!

Now that yous're a annotate whiz, you'd better requite your audition something to talk almost. Check out our complete guide to YouTube marketing, and so explore great tips for getting more than views and building your YouTube subscriber base.

Permit Hootsuite make growing your YouTube channel easier. Schedule your videos, moderate comments, and promote your work on other social channels—all in one place! Sign up costless today.

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